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THE RELATIONAL AGILITY PROCESS
Navigating the Complexity
HOW DO YOU BECOME a Relational Leader? This chapter introduces the Relational Agility Process and sets the foundation for how to use it to apply the Five Principles to your important business relationships. In Business Relationships That Last, I introduced a process called the Relational Ladder (figure 7-1) to illustrate how someone in business development or other customer-facing roles can advance a prospect or client relationship from being an acquaintance to becoming a respected adviser—ultimately in pursuit of the goal of creating great relationships in support of sales goals. Here’s a quick refresher because, after all, Relational Leaders are all in sales—influencing around their ...
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