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The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business by Mika Aaltonen, Rolf Jensen

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1The Material World

Here is the global overview: in a globalized economy, the geography of wealth and poverty is the reason for trade, and it underlies the strategies of many U.S. companies. What consumers buy is determined by their income, and income is not distributed equally—far from it.

Chapter 1 presents a snapshot of the distribution of wealth among nations today and a long-term forecast: how rich will nations and their citizens be in 20 to 30 years, in the 2040s? We study the material, physical world: stuff, products, and services.

HOW RICH ARE WE NOW?

Imagine traveling between the extremes. You start in Bamako, the capital of Mali, a small nation in Western Africa and one of the poorest countries in the world. You fly to New York, one ...

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