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The Risk-Driven Business Model: Four Questions That Will Define Your Company by Serguei Netessine, Karan Girotra

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INDEX

Note: Page numbers followed by f refer to figures; page numbers followed by t refer to tables.

Adler, Charles, 111

airline industry, 78–80, 91–93, 95

AirTran Airways, 69

Allen, Paul, 96, 97

Amazon.com, 3, 15, 18–19, 26–27, 60–62, 63, 64, 84, 94, 122, 128–131, 132–133, 210

American Airlines, 3, 78, 92–93

American Red Cross, 103

Ansari X Prize, 96

Apple Inc., 11, 82, 210

Archimedes, 1, 57

Ariely, Dan, 149

Arnold, Tom, 203

Audi brand cars, 75

audits. See business model audits

auto industry, 4, 71–75, 157–158

Avis, 6, 58

Barnes & Noble, Inc., 129, 130–131

Benetton Group S.p.A, 3, 90, 91f, 95

Bezos, Jeff, 27, 128–129

Blockbuster LLC, 3, 7–10, 11, 16, 27, 36, 88, 151, 169

Bloomberg Businessweek, 52, 60, 61, 63

BMI. See business model innovation ...

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