5INTERNATIONAL STRATEGY

Karim Kirollos

 

 

Introduction

As with many terms in the field of management, there is no universally accepted definition of international strategy. However, there are very similar themes and research agendas which many scholars have incorporated and this is reflected in the various definitions put forward. As international strategy is a subset of a wider field of strategy, it is logical to build an understanding and definition of international strategy upon strategic management research (Ricart et al., 2004; Eden et al., Chapter 4, this edition). While it is not the aim of this chapter to come up with a new definition of international strategy, the process of synthesizing the key themes are important to capture the multidimensional ...

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