19Using location k-anonymity models for protecting location privacy

Eric Di Carlo, Heechang Shin and Haibing Lu

1 Introduction

Location-based services (LBS) are an increasingly growing market since they are a good way for a user to know about information around him/her. Also, in a push-based LBS environment, companies can market their goods to nearby users. LBS provide services based on the user’s current location, and services can be constantly provided as the user moves. During 2016–2020, LBS is expected to grow with a minimum of 35.2% compound annual growth rate, which will lead to $54.95 billion revenue (Basiri et al., 2016). The main cause of growth is because more and more number of people use smartphone devices with GPS capability such ...

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