The Routledge Companion to Risk, Crisis and Security in Business

27Leading through uncertainty

Cesar Marolla

Our lives are shaped by threats and uncertainty. These events and situations represent the risks we face of gaining or losing something of value (such as property, money, health, and life) and are universal. Risk indicates that some present or future event may endanger an asset or something else of value. Any risk inherent in a situation relates mainly to the uncertainty and variability that results from specific actions. A system that aims to follow the rules of risk management in crisis situations must take into account prevention or mitigation strategies for possible threat effects (Ostrowska, 2014).

Managing business risk is a complex task that has as its ultimate goal minimizing the damage a crisis ...