5 TOOLS FOR MEASURING SOFT POWER A review of recent quantitative analyses
Introduction
A substantial research literature now confirms that soft power is significant and can influence the direction of international relations. It also disabuses the notion that governments can simply command soft power at will. Soft power resources reside in civil society, in the minds of individual people, who are agents in their own right and not necessarily biddable by the state. This chapter will review quantitative studies that show the channels that influence foreigners’ opinions about a country, what observable actions foreigners take when they are attracted to a country, and the impact these actions can have ...
Get The Routledge Handbook of Soft Power, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
