The Rules of Wealth, 4th Edition

RULE 52

See yourself as others do

If your plan towards wealth means you’re going to sell anything – your time, your products, your services or anything else – you need to be the kind of person people want to buy from. If you want to be seriously wealthy, you’ll need to think about yourself and how you come across very hard and very honestly. You’ll need to know how other people see you, and if necessary adapt your image to suit your line of business.

Would you buy a pension from someone wearing torn jeans, a hoodie and flip-flops, and chewing gum? No indeed. Would you sign up for surf lessons from someone in a three-piece suit and a comb-over? Of course not. But swap these two round...now we’re talking.

And it’s not just about the way you dress ...