The Scrum Anti-Patterns Guide: Challenges Every Scrum Team Faces and How to Overcome Them

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Product Goal Anti-Patterns

Introduction

Product Goals act as beacons for Scrum Teams and provide transparency on the future state of a product to team members and stakeholders.

As a long-term objective, Product Goals help to connect the dots from product strategy—the big picture—to the Product Backlog, to an individual Sprint and its tactical objective, the Sprint Goal. The Product Goal thus helps the Scrum Team to focus and collaborate, as it reminds everyone on the team of their purpose and why they work together; see Figure 13.1.

Figure 13.1 Although creating and communicating the Product Goal is the Product Owner’s responsibility, collaborating ...