A WIN-WIN APPROACH TO SUPPLY CHAIN PRICINGMITIGATING RATE VOLATILITY IN CHINA TRADETHE SHANGHAI SHIPPING EXCHANGEUNLOCKING INNOVATIONHeuristic 1: Identify the InverseHeuristic 2: Add or Combine Features (Combine Networks & Services)Heuristic 3: Change the ScaleHeuristic 4: Control the VarianceWHAT KILLS INNOVATION?NOTES