The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

Notes

CHAPTER 1

1. Robert Borden, “How to Earn Free Cell Phone Minutes with Virgin Mobile’s Sugar Mama Program” August 7, 2007. (Voices.yahoo.com)

2. In other countries, such as Japan, shoppers had scan capabilities on their mobiles years before American shoppers.

3. Phil Hoops, “Get a Kick out of Shopping with a New App,” South Orange Dispatch, August 25, 2010.

4. Max Chafkin, “How to Get Customers on Facebook and Twitter,” INC., March 1, 2010; http://www.inc.com/magazine/20100301/how-to-get-customers-on-facebook-and-twitter.html.

5. Wendy Liebmann, “How America Shops from Buzz to Buy,” WSL Strategic Retail, October 2010.

6. Ibid.

7. In many contexts, virtual currency means value that is redeemable only for virtual goods, such as an in-game ...