Achieving Equitable Impact by Investing in Your People
Let’s go back to the digital imaging company, Doc-Scan, I introduced in Chapter 2. You may remember, I had walked them through a series of recommendations using the Good Business Worksheet framework, and suggested that they implement more environmentally focused business strategies as a way to distinguish themselves among their competitors and access new market share.
They did not go for it. They saw an environmental focus as outside their Equitable Impact Venn Diagram. Sometimes a recommendation that makes sense on paper just does not fit well with a company’s sense of shared identity. Doc-Scan ...
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