NOTES
Introduction
1. Jonathan Klein, CNN, as quoted by Fox News on September 14, 2004, http://www.foxnews.com/story/0,2933,132494,00.html.
Chapter 1
1. Richard Binhammer, phone interview with the author, February 9, 2011.
2. Ibid.
3. Michael Wing, phone interview with the author, March 17, 2011.
4. Ibid.
5. Richard Binhammer, phone interview with the author, February 9, 2011.
6. David Puner, phone interview with the author, November 28, 2010.
7. Zena Weist, e-mail interview with the author, January 17, 2011.
8. Richard Binhammer, phone interview with the author, February 9, 2011.
9. Zena Weist, e-mail interview with the author, January 17, 2011.
10. Federal Trade Commission statement, “FTC Publishes Final Guides Governing Endorsements, Testimonials: ...
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