15 Social Media Categories
Another innate human characteristic is to put items in categories; the more items there are, the more there is a need to organize them. You can see my attempt to categorize the entire world of social media in Table 1.1. This was not an easy feat, but I think you will agree it works.
Table 1.1 The 15 Social Media Categories
| Category Title | Tactics and Tools Chapters |
| Social Networking | Chapter 2 |
| Photo Sharing | Chapter 8 |
| Audio | Chapters 9 and 10 |
| Video | Chapters 11 and 12 |
| Microblogging | Chapter 13 |
| Livecasting | Chapter 14 |
| Virtual Worlds | Chapter 15 |
| Gaming | Chapter 16 |
| RSS and Aggregators | Chapter 17 |
| Search | Chapters 18 and 19 |
| Mobile | Chapter 20 |
| Interpersonal | Chapter 21 |
Social Networking
Social networking is as old as humans have been around. Just as in nearly every other species, humans have an instinctual need to be with, communicate with, and share thoughts, ideas, and feelings about their daily lives. Only the tools with which we communicate have changed over the millennia.
This category discusses the many platforms we use today in social media to connect, share, educate, interact, and build trust.
Photo Sharing
Napoleon Bonaparte is sometimes credited with having expressed the idea that “A picture is worth a thousand words,” and if that’s true, then Flickr’s photographs are worth, well 4,000,000,000 × 1,000 . . . way too many zeros for me! Flickr now houses more than 4 billion photographs, and that doesn’t count Picasa, SmugMug, PhotoSwarm, ...
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