April 2022
Beginner
198 pages
4h 39m
English
Content preview from The StartUp Master Plan
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Finding the Right Name for Your Business
A name is essential. It is the first thing a customer will hear about your business, and it is the tag placed on all your efforts and ventures in the enterprise. It is the foundation for your marketing and branding, and different kinds of names can bring in or deter different sorts of customers. The name of your business will be on your products, and everywhere your company has a presence, so choose wisely.
What is in a name? A lot when it comes to small business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. If you are smart, you will put just as much effort into naming your business as you did into coming up with your ...