CHAPTER 15

Be What You Can Be— Decisionless Decisions and the Psychology of Success

As we have stated before, taking risks is essential for healthy growth. If you do not take the risk, you will be crushed by the competition. Be an intelligent gambler; only play when the odds are in your favor and only terrible risk decisions with little to no investment. It is simple: more money to what is in your favor and less to what is not. Taking too little risk can be worse than taking too much.

It is afternoon at the market. Fruit vendors are calling, “Pick your own bananas! One dollar a kg! Come on now, ladies! Pick your bananas!” Another stall-holder shouts, “Margarine! Plenty of margarine!”

It starts raining. A trader grapples with plastic sheeting ...

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