March 2020
Beginner
608 pages
11h 57m
English
Content preview from The Startup Owner's Manual
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Appendix B
Glossary
- A/B Testing
- compares one version of a web page with another and sees which produces the best results.
- Acquisition
- is the first step in the web/mobile “get/keep/grow” sales funnel. It gets people to visit your website, where you can then activate them by getting them to engage, purchase, or at least register for future sales efforts. Specific customer acquisition categories include earned and paid media, and tactics include search (SEM/SEO), e-mail, PR/blogs, viral, social nets.
- Activation
- is the second step in the web/mobile “get/keep/grow” sales funnel. After you acquire customers you get them to register, participate or purchase on the website. Specific customer activation tactics include free trials, home/landing page.
- Agile Development
- is the engineering method used to develop products (hardware, software or services) iteratively and incrementally with flexibility to react to customer feedback. It recognizes that customer needs and the final product spec cannot be fully defined a priori. Agile is the antithesis of Waterfall Development.
- ARPU,
- or Average Revenue Per User, is a measurement of revenue typically applied by subscription services like cellphone or data plans to measure average long-term spending.
- Awareness.
- In the physical channel, it is the first step in the “get customers” sales funnel. Tactics include earned media (pr, blogs, brochures, reviews), paid media (ads, promotions), online tools
- Business Model
- is the description of how an organization ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.