article
The Store Is Dead — Long Live the Store
by David R. Bell, Santiago Gallino, Antoio Moreno, James Yoder, Daichi Ueda
April 2018
Intermediate to advanced
8 pages
28m
English
Content preview from The Store Is Dead — Long Live the Store
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The Store Is Dead — Long Live the Store
Legacy offline stores and next-generation online retailers are each finding their way to a new kind of shopping experience: the showroom.
Offline demise and offline renaissance is the paradox of new retail writ large. Swiss multinational financial services company Credit Suisse projects that by the time the numbers are in, more than 8,500 stores in the United States will have closed in 2017.1 Consensus estimates predict that 25% of all shopping malls will shrink or close in the near future. At the same time, online-first brands from suitcase retailer Away to eyewear maker Warby Parker are successfully opening pop-ups, showrooms, and full-blown ...
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