July 2023
Intermediate to advanced
360 pages
14h 2m
English
book
The Strategy and Tactics of Pricing, 7th Edition
by Thomas T. Nagle, Georg Müller, Evert Gruyaert
Overview
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
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