Chapter Two
The Pros and Cons of Using ROI
Much has been written about the importance of measuring the ROI (return on investment) of training programs. ROI is frequently positioned as the “ultimate measure” of training effectiveness. In fact ASTD1 “ranks” organizations on their effectiveness by whether or not they use ROI measures. While ROI has its benefits, we are not big fans of focusing on this approach. This chapter discusses the pros and cons of using ROI.
First, it is important to realize that ROI measurements are not used as frequently as one may think. When we interviewed High-Impact Learning Organizations,2 we consistently heard resistance to using ROI as a core focus of their measurement programs. Rather, these organizations focus ...
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