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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 26. Great Subject lines drive a strong response

It may seem like a very basic part of an email message, but the Subject line is arguably the most influential piece of copy when it comes to getting subscribers to open and read emails. And that isn't all. Seven in ten U.S. Internet users said they judged From and Subject lines when deciding whether to report an email as spam.1

From my experience, most companies do not give enough attention to effective Subject line creation. I find that Subject lines are often written right before the email deployment and are not tested for success, much less thought about in a strategic sense. It's hard to believe considering that the Subject ...

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Publisher Resources

ISBN: 9780768685961Purchase book