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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 28. Test, test, test

Of all the available marketing approaches, none could possibly give you the benefit of testing the way email does. I'm not surprised that most email marketers aren't taking full advantage of the benefits that frequent email testing can provide. They think it takes up too much time to truly pay off. However, even making a small investment to test improves results.

In a study by JupiterResearch, marketers who tested email campaigns were almost twice as likely to attain conversion rates of 3% or better. Email marketers who utilized testing also achieved a 68% improvement in return on investment (ROI) over those who didn't test.1

So, you're probably wondering what to test. There are as many ways to test an email message ...

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Publisher Resources

ISBN: 9780768685961Purchase book