February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Truth 4. Your reputation is on the line
When you really think about organic search and how it works, you’ll find it’s a lot like public relations. (In fact, SEO can play an enormous role in a PR strategy, which we’ll examine in Truth 22, “Using SEO PR as a link strategy”). SEO isn’t advertising. In advertising, you buy broadcast or print or outdoor media, and then get to put pretty much whatever you want in that space or time for as long as you want—or can afford.
Organic search is different. The pages that appear in organic search results are the pages the search engine’s algorithms think belongs there. Like issuing a press release or speaking with the media, you put information “out there” and hope for the best. To be sure, you can ...
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