CHAPTER 3

Creating Your Hydraulic Profit Jack

I was speaking with a colleague a few months ago, telling her about the concept for this book. I mentioned that I had identified all these different ways to accelerate growth and increase profitability without making any new capital investment. She asked me about some of them, I told her some of my best ideas, and she replied, “You need some common or unified way of describing all of these different strategies because they are in so many different areas.” And that is how the Unified Theory of Profitability was born.

We need to change the way we think about accelerating growth and increasing profitability in our organizations. Many organizations still default to old ways of thinking—raising prices, ...

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