CHAPTER 9

The Champagne Pyramid Concept

Aligning the tactics that your people employ each day with the overall strategy of the organization is like a champagne pyramid at a wedding—it needs to cascade down from the top.

Picture the pyramid of champagne glasses, all set up in perfect rows, piled on top of each other, so that none of them will collapse. When you start pouring the champagne into the glass at the top, it begins to overflow and fill the glasses below it.

Strategy is no different. Strategy needs to be developed at the top of an organization, but everyone else in that organization needs to clearly understand the strategy and their role in it.

The following are some questions you need people in your organization to be asking themselves: ...

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