CHAPTER 12

Increasing the Quality of Your Ideas

Many organizations believe they have great ideas. But how do you determine a good idea from a bad one? We tend to make these decisions in a vacuum. How do I know this? Because we often hear the phrase, “That sounded like a good idea at the time.”

We want to ensure that the ideas that we think are good, really are. In many of my group sessions and client meetings, I ask people to rate their organizations on two factors: the quality of their ideas and their organization’s ability to implement those ideas.

Look at Figure 12.1. In which quadrant would you put your organization?

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Figure 12.1 Improving ...

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