CHAPTER 13

Are You Innovative or Opportunistic?

The term innovation tends to be overused, and we punish organizations for not being innovative enough. We automatically assume that all of the most successful organizations are also innovative. However, that is not the case. Some of them are just really good at rapidly and effectively identifying and exploiting opportunities. And there is nothing wrong with that.

What we need to realize is that innovation is important, but it is not the only factor that determines the success of an organization.

We also tend to over-associate innovation with risk. If you take risk, then you are innovative. I am here to tell you that is simply not true. Just because you take risk does not mean you are innovative. ...

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