4VALUE IS IN THE EYE OF THE BEHOLDER
If people believe they share values with a company, they will stay loyal to the brand.
Howard Shultz, Chairman, Starbucks
It goes without saying that in order to achieve steady and predictable growth in sales, revenue and profits for an organization results from consistently delivering value into the marketplace. The challenge, however, is that each customer tends to define value differently. In Chapter 3, we discussed addressing how to influence the perceived value of a product or service through customerization as I like to call it. Although it’s true that the ability to offer customized solutions to customers to satisfy individual desires and needs has become a significant driver in building customer awareness ...
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