5Where to Begin: Assessing Your Sales Team's Performance
The journey of a thousand miles begins with one step.
Lao Tzu
Chinese Philosopher
The starting point for building your unstoppable sales team is to identify their current level of performance. You likely believe your team is underperforming at this point (otherwise, why would you be reading this book)? That said, we need to look at your team's performance in greater depth, assessing several variables of the team and the individuals within it.
Referring to Chapter 4, one of the most significant risks in assessing performance is that we judge the performance of others based on our experience or observations, rather than the individual or teams experience ...
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