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The Unsupervised Learning Workshop
book

The Unsupervised Learning Workshop

by Aaron Jones, Christopher Kruger, Benjamin Johnston, Richard Brooker, John Wesley Doyle, Priyanjit Ghosh, Sani Kamal, Ashish Pratik Patil, Philip Solomon, Geetank Raipuria
July 2020
Intermediate to advanced content levelIntermediate to advanced
550 pages
9h 58m
English
Packt Publishing
Content preview from The Unsupervised Learning Workshop

8. Market Basket Analysis

Overview

In this chapter, we will explore market basket analysis, which is an algorithm originally designed to help retailers understand and improve their businesses. It is not, however, exclusive to retail, as we will discuss throughout the chapter. Market basket analysis unlocks the underlying relationships between the items that customers purchase. By the end of this chapter, you should have a solid grasp of transaction data, the basic metrics that define the relationship between two items, the Apriori algorithm, and association rules.

Introduction

Most data science practitioners would agree that natural language processing, including topic modeling, is toward the cutting edge of data science and is an active ...

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Publisher Resources

ISBN: 9781800200708Supplemental Content