[5]The T-Mobile Welcome Back


What It Is: Following the huge success of The T-Mobile Dance, the company’s train station flash mob that we discussed in Chapter 9, T-Mobile released The T-Mobile Welcome Back. Like the dance video, this video starts with a simple title card showing the location and date of the stunt:


The T-Mobile Welcome Back


The T-Mobile Dance

Heathrow Terminal 527th October 2010No instruments were used in this film.

And like the ...

Get The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.