The Web Designer's Roadmap

Chapter 6Conceptual Design and Our Color Project

This is the point where you’re probably pulling your hair out and trying to decide if it’s possible to throttle me through the book. I mean, really! This is supposed to be a design book and we’re yet to design anything! I feel your pain. I, too, succumb to that little voice (given a face in Figure 6.1) that says, “Why are you wasting time with this stuff? Just crack open Photoshop. Trust your gut. Mood boards are for sissies.”

Figure 6.1. Ignore the little voice insisting that you cut corners

But you have to be strong. That voice is just plain wrong. The truth is that we’ve been designing the entire ...