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THE END PRODUCT
IN CHAPTER 1 we offered a very simple premise for this book: Of all the factors affecting firm performance that CEOs and senior executives can directly influence, work-force success—or the extent to which a firm can generate a workforce with the culture, mind-set, competencies, and strategic behaviors needed to execute its strategy—is the both the most important and most underutilized asset in many businesses. As a consequence, most firms have the potential to considerably improve the effectiveness of their strategy execution and subsequently firm performance, and the management lever offering the greatest return is improved workforce success. This is the good news. The bad news is that there is very little low-hanging fruit. ...
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