June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Part IVShow Business in an Experience Culture
In the final part of this book, we explain how show business is transforming individual organizations, entire industries, and culture at large.
We start with the apotheosis of show business, Las Vegas, and see how the city has grown from a collection of individual show businesses into a mega-experience of its own (Chapter 14).
Next, we turn to the cooking industry, and the kinds of experiences that are emerging there in the shape of entertainers, TV shows, and destination restaurants and venues (Chapter 15).
Finally, we examine how show business is entering the business of the arts and transforming art exhibits, museums, and the role of architecture in society at large (Chapter 16).
We conclude that ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.