November 2012
Intermediate to advanced
224 pages
5h 8m
English
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CHAPTER FOUR
Situational Awareness
How Accordian Music Boosts Sales of Burgundy
TONY, A MIDDLE-AGED MAN with his glasses perched on the end of his nose, was the last to answer. He had a furrowed brow and appeared nervous. “Same,” he replied without conviction. With that incorrect response, Tony added evidence to one of the most famous social psychology experiments—Solomon Asch’s study of conformity under group pressure.
Asch first ran these experiments in the 1940s. He assembled a group of eight people. Unbeknownst to the true subject, seven of the participants were accomplices. Asch asked them to complete the trivial task of matching the length of a given line with one of three unequal lines. The procedure was simple, and the answers were virtually ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.