Chapter 3

What is learning experience design?

GOOD

Nothing ever becomes realtill it is experienced.

JOHN KEATS, POET

Learning experience design (LXD) is the process of creating learning experiences that enable the learner to achieve the desired learning outcome in a human-centered and goal-oriented way.

Defining learning experience design

LXD offers a new way to explore and create experiences that people learn from. In essence, it’s about using design skills to figure out what experience would work best for a person or group of people in a specific situation.

To get a better understanding of what LXD is, we will break it down into smaller parts in this section: experience, design, and learning (FIGURE 3.1). These terms on their own are self-explanatory, ...

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