CHAPTER 2
THE POWER OF FRAMING
Map Your Thinking
Faced with information overload, we have no alternative but pattern-recognition.1
—Marshall McLuhan, media visionary and author of The Medium Is the Massage
Information is only meaningful in context. To enhance our expertise, understanding, and ability to make good decisions, we need to develop the power of framing. This entails building concept frameworks or maps that help us perceive connections and make sense of new information.
Visual frameworks are invaluable in helping us form and recognize ...
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