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REMAINING CONSISTENT AND BOOSTING FAMILIARITY
A TALE OF two executives:
On November 12, 2013, MasterCard CEO Ajay Banga published his debut post as a LinkedIn Influencer. Within hours of being published, Financial Inclusion by 2020: Our Generation’s Equivalent of Putting a Man on the Moon had generated tens of thousands of views, thousands of shares, and hundreds of LinkedIn comments.1 Ajay had started a compelling conversation, and people around the world were highly engaged.
Nearly three and a half years later, Mr. Banga has not responded to ...
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