CONTENTS
Understand Stakeholders’ Needs and Wants
Prioritize Stakeholders’ Needs and Wants
Develop a Plan to Communicate, Implement, and Manage Stakeholder Expectations
Introduction
Who is a stakeholder, why are they important, and how do you manage relationships with them? These very simple questions are the subject of this chapter.
Virtually every person in an organization from the CEO to the person working on an assembly line has a set of stakeholders they must be aware of and communicate with effectively. ...
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