Chapter 4Writing
There are fundamental differences in writing for the ear as opposed to writing for the eye. Adhering to these precepts is critical to writing good broadcast copy and we’ll address that in detail later in the chapter. But style is nothing without substance. And as we detailed in Chapter 3, nothing is more substantive than the need to be accurate in your research. This has to be your first rule in writing as well. So, it tops our list of the many things to keep in mind when writing your sportscast, be it for television or radio:
- • Accuracy is paramount
- • The journalistic precepts of the five Ws and the H (who, what, where, when, why, and how)
- • Attribution/direct quotes
- • Correct pronunciations
- • Correct grammar
- • Short sentences ...
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