September 2013
Intermediate to advanced
12 pages
20m
English
Content preview from Toyota China: Matching Supply with DemandBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Toyota China: Matching Supply with Demand1
1 Dr. Xiaoying Liang, Dr. Lijun Ma and Dr. Houmin Yan prepared this case for class discussions. It is not intended to serve as endorsement, sources of primary data or illustrations of effective or ineffective management. Preparation of this case was supported in part by RGC Competitive Earmarked Research Grants 4187/09 and 4183/11, and by NSFC grants 71001073 and 71271182. The authors would like to thank Mr. Johnson Qiang, Toyota’s regional manager for central China, for his detailed introduction to the Chinese automobile market and permission to access data from dealerships.
Xiaoying Liang†, Lijun Ma‡, and Houmin Yan*
† City University of Hong Kong, Hong Kong; xiliang@cityu.edu.hk
‡ Shenzhen University, ...
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