Competitiveness Issues Are Defined at the National Level
The Growing Role of National Initiatives to Promote Trade
It is essential to consider that with increased global competition, governments have become increasingly important for companies’ success, as they need to benefit from the best possible environment at the national level. Companies are under pressure, with strong competitive home-based suppliers, ever-more demanding local customers, and growing foreign (importing) market requirements that force them to innovate constantly. They have to deploy their resources in a forward-looking, dynamic, and challenging national environment within the established and predictable rules of national culture and economic structures, where ...
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