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List of Abbreviations
Part I: Trade Promotion Principles and Review of Key Strategic Functions
Chapter 1: Why Develop Trade Promotion Strategies, and Who Is Concerned?
Chapter 2: Defining Trade Promotion and Strategic Goals
Chapter 3: Setting Up the Process of Trade Promotion Strategy: Export Development and Export Promotion
Chapter 4: Competitiveness Issues Are Defined at the National Level
Chapter 5: The Competitiveness Scheme in the Context of Trade Promotion Strategies
Chapter 6: Key Components for Successful Promotion Activities
Chapter 7: Trade Promotion and Budget Allocation
Chapter 8: The Exporter Profile: Making Exporting a Core Business
Chapter 9: Trade Representation Abroad: A Key Component of Trade ...