January 2012
Intermediate to advanced
210 pages
4h 44m
English
Content preview from Trade Promotion Strategies
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Contents
Part I: Trade Promotion Principles and Review of Key Strategic Functions
Chapter 1: Why Develop Trade Promotion Strategies, and Who Is Concerned?
Chapter 2: Defining Trade Promotion and Strategic Goals
Chapter 4: Competitiveness Issues Are Defined at the National Level
Chapter 5: The Competitiveness Scheme in the Context of Trade Promotion Strategies
Chapter 6: Key Components for Successful Promotion Activities
Chapter 7: Trade Promotion and Budget Allocation
Chapter 8: The Exporter Profile: Making Exporting a Core Business
Chapter 9: Trade Representation Abroad: A Key Component of Trade ...
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