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Trade Promotion Strategies by Claude Cellich

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Chapter 8

The Exporter Profile

Making Exporting a Core Business

A recent study commissioned by the Australian government examined how seven developed countries are helping small and medium-sized enterprises (SMEs) enter export markets and maximizing the gains for such export activities. The study examined impediments to stronger export performance by SMEs and identified challenges that trade promotion organizations (TPOs) face in assisting the next generation of exporters.

The study, Knowing and Growing the Exporter Community, published by the Australian Trade Commission (Austrade; http://www.austrade.gov.au), classifies exporters and potential exporters into five categories:1

1. Nonintender

2. Intender

3. Accidental exporter

4. Global born ...

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