January 2012
Intermediate to advanced
210 pages
4h 44m
English
Content preview from Trade Promotion Strategies
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The Future of Trade Promotion
Globalization has revolutionized the way business is conducted in recent years, and there is every indication that it will continue to do so, despite the 2008–2009 world financial crisis. In fact, the world trade environment is generating new requirements affecting markets:
• The widening trade liberalization is favoring the emergence of new trading patterns (e.g., supply chains becoming constantly appraised by buyers) that are likely to influence future trade flows.
• The international marketplace is being increasingly influenced by real-time information and communication systems. Markets/clients are becoming more specialized, more efficient, and ultimately more demanding of the suppliers.
It is essential ...
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