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Trade Promotion Strategies by Claude Cellich

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Case 4

Fair Trade

Reversing the Trends Through Trademarks, Labeling, and Alternative Channels

Problems Facing the Cotton Sector and the Producers

An estimate of 100 million households are involved in cotton production in 70 countries around the world. The largest cotton producers are the United States, China, India, Uzbekistan, and the west and central African region. Cotton is an especially important source of employment and income within west and central Africa, India, Pakistan, and Central Asia.

Since the early 1980s, the market situation in regard to cotton imports has been changing. They have become less concentrated, and the trend is expected to continue over time. According to the FAO statistics, the number of cotton importing countries ...

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