Chapter 2 Transformational Coaching Concept, History, Principles, and Use
Overview
In today’s coaching industry, the word transformation has become a trendy term in discussions about business consulting, leadership development, and coaching approaches and models. However, when the terminology is used outside of its context and true meaning without restrictions, it often loses its true denotation and becomes a description of something different. A good example of such discrepancy is when the terminologies transformation and change are applied interchangeably (Van der Pol 2019; Bakhshandeh 2016).
The fact is that everyday people make personal and professional changes in their lives—the way they ...
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