Transformed

CHAPTER 6A Guide to TRANSFORMED

We hope that by now you are starting to develop an appreciation for what we mean when we say that transformation is hard.

This book is intended to prepare you for what lies ahead.

One thing you won't find in this book is any sort of recipe or playbook for transformation. Many people out there will try to sell you such a thing, but unfortunately, we have never seen these one-size-fits-all, overly simplified approaches work.

Interspersed throughout the book are Transformation Stories—case studies of successful transformations—as well as Innovation Stories—case studies of innovative solutions created by companies that have previously transformed.

The transformation case studies are meant to give you confidence that, although difficult, success is absolutely possible. These stories are shared with you by the person who was leading the product organization at each of these companies.

The innovation case studies are intended to get you excited about what you'll be able to do once you've transformed.

Beyond the case studies, the book is organized into the following parts:

We start things off in part II, Transformation Defined, with a comprehensive definition of what is truly meant by transformation to the product operating model.

The next two parts get to the heart of the new skills and capabilities you'll need to develop to move to the product model.

In part III, we begin by discussing the new Product Model Competencies you will need to develop in ...