Transforming Customer Data into Insights

Book description

Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market. While COVID-19 certainly played a large part in this process, this shift toward a customer-first experience has been years in the making.

With this report, CMOs, analysts, and business leaders will learn how to pursue customer-centric, data-driven marketing. You'll learn through case studies how organizations have adapted by providing a customer-first experience. In the chapters that follow, authors George Mount, Lynne Capozzi, and Karen Wood examine the challenges marketers face and the technology solutions that have risen as a result, including customer data platforms.

Through the course of this report, you will:

  • Learn how a customer data platform (CDP) will complement your business and existing martech stack
  • Examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits
  • Get advice on how to build a long-term strategy for using a CDP--and how to get going quickly

Product information

  • Title: Transforming Customer Data into Insights
  • Author(s): George Mount, Lynne Capozzi, Karen Wood
  • Release date: August 2021
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781098110239