Chapter 11. Week 8: Monitor, Measure, and Valuate

Welcome to Week 8! By this point, you should be starting to get the hang of "this Twitter marketing stuff" for your company, which means you're at the last part of the equation: measuring the impact of what you're doing. We've discussed measuring previously. In Chapter 7, we reviewed monitoring tools and methods in detail and discussed how you can use them to measure the impact of your Twitter efforts. Then in Chapter 9 you developed and built your case for getting corporate buy-in to Twitter marketing by determining what Twitter objectives you want to measure and report. This week, we'll move the notion of tracking and measuring out of the realm of theory and into regular practice.

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